Company News, New Products

Max Factor Taps P&G’s McGrath for Stateside Return

Limited edition capsule cosmetics launch in US.

The Max Factor brand is now landing stateside again for a limited time with an exclusive capsule collection with the legendary cosmetics expert Pat McGrath. This Fall 2016 range features Masterpiece Max Mascara, Masterpiece High Precision Liquid Eye Liner and two dynamic Max Factor Lipstick shades.   As the original celebrity makeup artist for the leading screen stars of Hollywood’s first “golden age,” Mr. Factor pioneered the art of making professional makeup available to everyone and inventi...

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